Humanoid robots have moved from novelty to necessity on the UK events circuit — and Luma is the robot that’s currently turning the most heads. If you’re planning an exhibition, product launch, or corporate activation and want something that stops footfall dead in its tracks, Luma robot hire from Robots of London is one of the strongest options available anywhere in the UK right now.
This isn’t a screen on wheels or a remote-controlled gimmick. Luma is a full-scale humanoid robot with natural, balanced, human-like movement — and it’s available to rent or hire for events, exhibitions and brand activations across London and the rest of the UK.
Quick Facts: Luma Robot Hire
- What it is: A full-scale humanoid robot built for live events, not static display
- Best for: Exhibitions, trade shows, corporate events, product launches, media & PR events
- What’s included: Delivery, setup, on-site operator, pre-event planning and technical support throughout
- Where to hire it: UK-wide through Robots of London, the UK’s leading robot rental and hire agency
- How to book: Call 0845 528 0404 or email sales@robotsoflondon.co.uk
Why Luma Stands Out From Other Event Robots
Most robots you’ll see at exhibitions are either static, joystick-operated, or obviously “robotic” in the way they move. Luma is different. It’s been engineered to move and respond in a way that feels controlled, deliberate and genuinely natural — and that changes how people react to it.
Instead of glancing and walking past, people tend to:
- Stop and watch
- Approach it
- Film it
- Try to interact with it
That shift in visitor behaviour is exactly why humanoid robot hire has become such a valuable tool for exhibitions and events — and it’s the single biggest reason Luma is generating so much interest since launch.
What Luma Can Do at Your Event
Luma is designed as a live experience robot rather than a background prop. When you hire Luma, you get:
Human-Like Movement — Luma can stand, gesture, reposition and move in a way that feels intentional rather than mechanical, which is where most humanoid robots fall short.
Live Interaction — With support from the Robots of London team, Luma can engage with guests, respond to prompts, and become part of the event itself rather than something people simply look at.
Demonstration & Presentation — Perfect for staged moments: product reveals, keynote support, and scheduled demonstrations designed to create real impact.
A Visual Centrepiece — Even when it isn’t actively interacting, Luma anchors your stand or stage as a striking visual focal point.
Why Rent a Humanoid Robot for Your Event?
Robot hire continues to grow across the UK events industry for good reason. Renting rather than buying a humanoid robot means:
- No capital outlay — Access cutting-edge robotics without the cost, storage or maintenance of ownership.
- Guaranteed attention — Few things pull a crowd on a busy show floor like a humanoid robot in motion.
- Brand differentiation — A robot on your stand instantly signals innovation, technology and forward-thinking.
- Full technical support — Every Luma hire includes an on-site operator and technical support, so there’s no risk to your team.
- Flexibility — Hire Luma for a single day, a multi-day exhibition, or a full event tour, and scale up or down as needed.
If you want the fuller breakdown of the economics, our guide on whether robot rentals are worth it for exhibitions and how much it costs to rent a robot for a UK event covers this in detail.
Where Luma Works Best
Luma is suited to environments where audiences already expect something innovative.
Exhibitions & Trade Shows — In a busy exhibition hall, attention is everything. Luma naturally draws people in without needing heavy promotion, making it one of the most effective exhibition robot rental options on the market.
Corporate Events — For companies positioning themselves around innovation, AI or future technology, Luma reinforces that message the moment guests walk in.
Product Launches — If you’re launching something new, Luma helps create a moment that feels genuinely forward-thinking and shareable.
Media & PR Events — Humanoid robots generate coverage. Luma is particularly effective for press events and filmed content, where a strong visual is everything.
What’s Included When You Hire Luma
Hiring Luma through Robots of London includes full end-to-end support, so there’s nothing for your team to manage on the day:
- Delivery and setup
- On-site operator and control throughout the event
- Pre-event planning to make sure Luma fits your space and goals
- Guidance on how to use the robot effectively for maximum engagement
- Technical support from start to finish
We make sure the robot fits your event — not the other way around.
Luma vs Other Humanoid Robots
If you’re comparing humanoid robot hire options, Luma sits alongside Mirokaï in our humanoid line-up — read about Mirokaï’s launch here. Both robots are built for live events, but each brings a different presence and interaction style, so it’s worth talking to our team about which one best matches your event, audience and goals. For a wider overview of what’s involved in bringing any humanoid robot to your event, see our guide on how to rent a humanoid robot for your next event.
How to Hire Luma for Your Event
- Get in touch — Call 0845 528 0404 or email sales@robotsoflondon.co.uk to check availability for your dates.
- Tell us about your event — Venue, audience size, goals and where you want Luma positioned.
- We plan the experience — Our team advises on placement, interaction and timing so Luma delivers maximum impact.
- We deliver and set up — Luma arrives fully tested, with an operator and technical support on-site.
- You get the results — A stand-out moment your visitors will stop for, engage with, and remember.
Frequently Asked Questions
Is Luma available to hire in the UK?
Yes. Luma is available for humanoid robot hire across London and the rest of the UK through Robots of London, for exhibitions, corporate events, product launches and PR activations.
What events is Luma suitable for?
Luma works best at exhibitions and trade shows, corporate events, product launches, and media or PR events — anywhere audiences expect something genuinely innovative.
Does the hire include an operator?
Yes. Every Luma booking includes delivery, setup, an on-site operator, pre-event planning and technical support throughout the event.
How is Luma different from other event robots?
Most event robots are static or clearly remote-controlled. Luma has been designed to move and respond in a way that feels natural and deliberate, which is what makes people stop, watch and interact rather than just glance and walk past.
How much does it cost to hire Luma?
Pricing depends on the length of hire, location and level of customisation. Get in touch with our sales team for a tailored quote, or see our general guide on robot hire costs for UK events.
Book Luma for Your Next Event
There’s a clear difference between a robot people glance at and a robot people stop for — Luma sits firmly in the second category. It creates a sense of curiosity that’s genuinely difficult to replicate with other event technology, and that’s what makes it valuable for exhibitions, product launches and corporate events across the UK.
If you’re planning an event and want something that sets it apart, hire Luma through Robots of London — the UK’s leading robot rental and hire agency.
Call now: 0845 528 0404
Email: sales@robotsoflondon.co.uk